When we first designed our logo, we were like many other start ups, sitting through endless designs and concepts, and flipping through books and the internet in search of inspiration. We wanted it to be simple and straightforward, yet conveys immediately what we are about.
After proposing countless design ideas, our design guru who is also our marketing head, James, came up with the brilliant design that everyone took a liking to:
Our logo is simple enough. Set in a circular, wheel-like frame, it combined our love for the great outdoors, while living in urban cities, into one simple design. The wheel-like frame is actually also shaped like a gear that keeps everything in motion, signifying our lifestyle that is perpetually on the go and a need to always be ready.
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Seersucker was first introduced to the western world through British colonies in the late 19th century. It was written as Sirsakar in Hindi, which means Milk and Sugar. Soon, it’s brought into the United States by colonial trader and became popular. At first, seersucker was made for workwear. Until the early 20th century, different products began to appear in menswear. It was worn by workers in factories and celebrities who took it to high-end places. This is an important evolution of seersucker development.